Commerce Secretary Gary Locke to Introduce Presidential Initiative at PENN Fishing Tackle Manufacturing Company

Today, United States Commerce Secretary Gary Locke, will stand on the floor of the assembly line of one of the oldest, most noted fishing manufacturing facilities in the U.S., PENN Fishing Tackle, to discuss the National Export Initiative. Commerce Secretary Locke will deliver the initiative between 3:30 and 4:30 EST. PENN® is marketed by Pure Fishing, Inc., (a subsidiary of the Jarden Corporation). Attending the event will be Pennsylvania Governor Edward G. Rendell, Philadelphia Mayor Michael Nutter and U.S. Senator Bob Casey Jr. and Congressman Chaka Fattah.

The Executive Order will enhance and coordinate Federal efforts to facilitate the creation of jobs in the United States through the promotion of exports, and to ensure the effective use of Federal resources in support of these goals.

The National Export Initiative (NEI) is an Administrative initiative to improve conditions that directly affect the private sector’s ability to export. The NEI meets President Barack Obama’s Administration’s goal of doubling exports over the next 5 years by working to remove trade barriers abroad.

PENN was chosen to host the event for its longstanding dedication to producing and exporting innovative, high-quality American made products. Representing PENN at this event will be John Doerr, President and CEO of Pure Fishing, Inc., and Bill Sterback, Vice President of Manufacturing.

“PENN currently exports approximately 20 percent of the products produced at our plant in Philadelphia,” said Mr. Doerr. “The National Export Initiative will help strengthen the ability for organizations like ours to export globally. We believe American made products are some of the finest in the world. We continue to invest in our Philadelphia manufacturing facility to improve our products and manufacturing practices to stay competitive in the global marketplace.

Founded in 1932 by Otto Henze, PENN produces fishing equipment trusted by millions of avid, experienced anglers worldwide.

With an emphasis on offshore saltwater angling, PENN’s legendary reputation for quality and durability is buoyed by its revered International Reel Series. Also the maker of saltwater fishing rods, downriggers and other angling essentials, PENN is synonymous with trophy fishing by offshore, inshore and surf anglers around the world.

At the forefront of modern reel design, PENN is committed to introducing new products manufactured in the USA. Later this summer, PENN will release a new line of Torque spinning reels, which are designed and manufactured in the Philadelphia manufacturing facility. The new addition to the product line will join the elite list of USA manufactured products including the legendary International V, International VSX, Baja Special and Torque conventional reels. For more information on the biggest name in fishing visit