News

#theUglyTour Campaign Receives Advertising Award

Ugly Stik® recognized by American Advertising Federation

In a unique series of webisodes, #theUglyTour has crossed the country highlighting fans of the Ugly Stik® brand while promoting the new Ugly Stik® GX2™. Now, the popular series has been recognized, with a Gold Addy Award by the local Dallas chapter of the American Advertising Federation (AAF).

“It is an honor to be recognized by the Dallas chapter of the AAF,” said Josh Silva, Ugly Stik brand marketing manager. “We are excited to have had the opportunity to compete against some of the best brands and agencies Dallas has to offer and look forward to the next stage of the award competition. We are very proud of the reception #theUglyTour has received and believe it’s been successful because it appeals to such a broad spectrum of anglers in a way that is both entertaining and authentic.”

#theUglyTour follows one Ugly Stik GX2 as it travels across the country and is put in the hands of Ugly Stik fans. People can track the whereabouts and stats of the Ugly Stik GX2 through a dedicated website and various social media channels including Facebook, Twitter, Instagram and YouTube. In addition, a fan can nominate him/herself or someone else to be a part of the tour on http://www.UglyStik.com/tour or http://www.Facebook.com/UglyStikFishing.

Please visit http://www.UglyStik.com/tour for the complete Ugly Stik GX2 experience and for a chance to become the next featured angler on #theUglyTour.

The AAF is the nation’s oldest national advertising trade association and the only association representing all facets of the advertising industry. The American Advertising Awards are conducted annually. The local Ad Club phase is the first of a three-tier, national competition. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.