Ugly Stik Hits The Million Fan Mark On Facebook

Legendary fishing company reaches milestone, rewards fans

Ugly Stik, America’s Strongest, Most Sensitive Rod, reached one million Facebook fans this week, making it the first fishing tackle brand to achieve that milestone. Ugly Stik’s Facebook page ( went live in February 2011 and has been an important part of the brand’s digital media ever since.

Photos, videos and product news from the world of Ugly Stik are posted to the Facebook page along with giveaways to reward the avid fan base. As part of the path to one million fans Ugly Stik rewarded more than three dozen lucky fans with gift cards and product during the Ugly Million giveaway.

“Even though we are witness to passionate customers and fans every day, it is exciting to reach another Ugly Stik milestone by growing to over 1,000,000 strong on Facebook,” said Josh Silva, Brand Marketing Manager – Shakespeare, “It’s an excellent opportunity to help us connect with our fanbase, and we thank them all for sharing our passion.”

Along with its Facebook page, Ugly Stik is active on other social media platforms such as Twitter (@UglyStik), YouTube (/UglyStikTV) and Instagram (@UglyStik).