News

EFTTEX Presents Awards to Pure Fishing

Hardy, Spiderwire and Hodgman Honored

EFTTEX, the European Fishing Tackle Trade Exposition, concluded on Sunday their 35th annual trade show in Amsterdam, Netherlands, with the announcements of the new product award winners. Best Fly Reel honors went to Hardy for the Ultralite ASR large arbor reel. Spiderwire Stealth Smooth was named top braid line. It marked two consecutive years for Spiderwire to take top honors in the category. The Best Clothing category was won by Hodgman’s Vion H-Lock Wade Boots.

A runner-up award went to Abu Garcia for its MGXtreme low profile bait cast reel. Also honored were the PENN Slammer III spinning reel and Berkley’s Direct Connect CM90 monofilament fishing line.

EFFTEX is a forerunner to the North American fishing trade show, the International Convention of Allied Sportfishing Trade (ICAST) show, scheduled July 13-15 in Orlando, Florida. Pure Fishing will be introducing new baits, line, rods, reels and accessories at ICAST, attended by top buyers, retailers, wholesalers and media.

“EFFTEX is an exceptional show and gives us great vision on what to expect in the coming year,” said John Doerr, Pure Fishing Chief Executive Officer. “Although conducted at a European venue, the optimism and excitement of our industry shown in Amsterdam easily transfers around the globe. These awards are a testament to our brand teams tireless efforts to help make fishing a positive experience for anglers worldwide.”

The Hardy® Ultralite® ASR system features a fast, easy-to-use spool release that actively frees the spool at the turn of a knob. To replace the spool simply slide back in place and reverse the knob. No tools are required nor a flat working surface to control parts during the exchange. Cartridges on the spool are easily changed with just a flick of a switch with the replacement engaged with a simple push fit. Each cartridge can be clearly marked for line identification with the fly line ID system.

Anglers trust SpiderWire® Stealth® for its smoothness and strength. With new SpiderWire Stealth Smooth™, anglers can rely upon the same strength, dependability and sensitivity of Stealth, but now in an eight-carrier braid with a high pick count, which gives anglers a smoother braid for quiet and effortless casts. Offered in a wide range of sizes, SpiderWire Stealth Smooth is capable of handling any species using any technique.

Hodgman® has a solid foundation of giving anglers confidence of sound footing while wading. The Hodgman H-Lock™ Wade boots provide a wading boot system that anglers can trust, knowing they possess the ability to attack any terrain using the wade boot system. The Hodgman H-Lock removable sole system allows anglers to swap soles for ideal traction control in any terrain or aquatic environment. The dual lock system holds the sole securely in place. Once engaged the sole will not come off unless both the front and rear locks are disengaged simultaneously. The innovative H-Lock locking interchangeable sole system is available on Hodgman Vion, Aesis and H5 Wade boots.