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Pure Fishing Announces Acquisition of Beyond Fishing and Formation of a South African Subsidiary
Date
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COLUMBIA, SC
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Pure Fishing, Inc., today announced that it has acquired substantially all of the assets of Beyond Fishing and Sporting Goods (Pty) Ltd.
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COLUMBIA, S.C. (December 1, 2011) - Pure Fishing, Inc., (a wholly-owned subsidiary of Jarden Corporation), a leading global provider of fishing tackle equipment and related products, today announced that it has acquired substantially all of the assets of Beyond Fishing and Sporting Goods (Pty) Ltd. (“Beyond Fishing”), a long-standing provider of fishing products in South Africa.
The acquisition, completed through a newly formed subsidiary, Jarden South Africa Proprietary Limited, trading as Pure Fishing South Africa, represents the company’s first direct venture into the African continent.
Beyond Fishing has been distributing Pure Fishing brands for over two years and has established a strong reputation as an outstanding provider of quality fishing tackle equipment to specialist fishing and outdoor sports retailers in Sub-Saharan Africa.
“We are delighted to be establishing a new African subsidiary and working with the Beyond Fishing team, who has been a valuable distributor in South Africa in recent years,” said John Doerr, CEO of Pure Fishing. “The South African market includes some of the most enthusiastic anglers in the world today and Pure Fishing has a wide range of specialist equipment to meet their needs. We will be working closely with dealers to ensure that we continue to expand the range of products specifically designed for this region going forward and deliver outstanding service to the African fishing tackle market.”
The new company will be based in the Johannesburg area and its fishing efforts will be lead by Graham Hills, as General Manager of Pure Fishing South Africa.
“I am excited by the opportunity to lead Pure Fishing’s expansion into the growing South African fishing tackle market,” said Hills. “Our team here is committed to establishing Pure Fishing as the leading provider of quality fishing tackle equipment to the southern Africa region. We have an aggressive growth plan for the coming years and now, as part of a global leading fishing tackle company, we are well placed to achieve this goal.”
Hills added, “We are delighted to be part of the Pure Fishing group and look forward to having access to its significant resources to provide the most compelling new products and best in class customer service. Please be assured that the same dedicated team will continue to serve the South African fishing tackle trade post-acquisition.”
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
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