News

  • BCI Honors BASS Nation Clubs
    March 25, 2015
    The Berkley Conservation Institute and the Bassmaster Classic walk hand in hand each year to the delight of the grassroots BASS Nation fishing clubs. While not fishing and competing the members of BASS Nations volunteer valuable time to further the sport of fishing, for now and into the future.
  • Stren Video Proves American Made Matters
    February 18, 2015
    Spirit Lake, Iowa, is a small community of 4,800 people. That number doubles in the spring and summer months because of the outdoor opportunities in the surrounding area.
  • Ugly Stik Hits The Million Fan Mark On Facebook
    Ugly Stik, America's Strongest, Most Sensitive Rod, reached one million Facebook fans this week, making it the first fishing tackle brand to achieve that milestone.
  • Berkley Pros Sprengel and Davis Win Walleye Circuit Championship
    November 17, 2014
    To say Korey Sprengel and Derek Navis are a dominant force on the professional walleye circuits would be a gross understatement. The Berkley duo capped a dynamic season in style by winning the Cabela's Masters Walleye Circuit Championship on Devils Lake, ND this past weekend.
  • Berkley Pro Sprengel Wins NWT Championship Event
    Young Berkley pro Korey Sprengel showed up in a big way, winning his first NWT Championship title with a final two-day weight of 43.69 pounds. With bonuses installed, the Wisconsin native tallied an $84,424 payout.
  • JRC Reveals New Look for Iconic Carp Brand
    Established in 1992, JRC has earned the trust of carp anglers through two decades of consistently producing products with a reputation for high performance at a fair price. Now the brand has had a refresh, as owners Pure Fishing look to the future of the brand.
  • Arizona’s Lake Havasu High School Wins First Berkley High School Challenge
    The Lake Havasu Angler's High School Fishing Team was named the winner of the inaugural Berkley® High School Challenge. The announcement was made by Chris Hockley, Berkley Marketing Manager, and Roxanne Coleman, Sr. Marketing Manager/Youth Programs, at the September School District Board meeting at Lake Havasu.
  • Berkley Pair Inducted to Freshwater Fishing Hall of Fame
    Mike Gofron and Mark Martin have enjoyed illustrious careers as professional walleye anglers. The Berkley pros compete at the highest level and have been recognized for their achievements by being inducted into the 2014 Freshwater Fishing Hall of Fame.