News

  • Winners Announced in Berkley High School Fishing Club Challenge
    June 2, 2014
    Lake Havasu City (Arizona) High School Anglers had the smallest and one of the newest fishing clubs in the competition but that did not stop them from bringing home the grand prize of over $4000 in product from the first annual Berkley High School Fishing Club Challenge.
  • Mitchell Announces 300 Pro Sweepstakes
    May 28, 2014
    Mitchell has been making quite the splash over recent years, introducing the reinvigorated Mitchell 300 and 300 Pro. Now, the legendary company is running a sweepstakes contest that runs through July 31, 2014. Grand prize winners will receive one of 100 limited edition Mitchell 300 reels.
  • Rocket to the Top Promotion Offers Six Large Prize Packs
    March 27, 2014
    B.A.S.S. Elite Series Rookie Justin Lucas has rocketed to the top of his game, making the top 12 cut in the first two events and currently sits in third place in the Toyota Angler of the Year points race. To celebrate, Abu Garcia and Berkley are teaming up to create the "Rocket to the Top" promotion, giving fans the chance to guess what position Justin will finish in each of the final 2014 B.A.S.S. Elite events.
  • Pure Fishing Acquires Cutting Edge Lures
    March 5, 2014
    Pure Fishing, Inc., a leading global provider of fishing tackle, today announced that it has acquired substantially all of the assets of the Cutting Edge Lures business, an Australian provider of tropical and freshwater fishing lures marketed under the Rob Gaden brand name.
  • #theUglyTour Campaign Receives Advertising Award
    March 3, 2014
    In a unique series of webisodes, #theUglyTour has crossed the country highlighting fans of the Ugly Stik® brand while promoting the new Ugly Stik® GX2™. Now, the popular series has been recognized, with a Gold Addy Award by the local Dallas chapter of the American Advertising Federation (AAF).
  • Ugly Stik Contest
    There is no doubt anglers are proud of their fishing exploits and the game they pursue. Ugly Stik® is offering anglers a chance to win some great new gear while showing off their fishing and creative skills. The contest is set to begin on March 4th at 12:00 AM CST and ends on July 20th at 11:59 PM CST.
  • Pure Fishing Announces Acquisition of Hardy & Greys Limited
    July 2, 2013
    Pure Fishing, Inc., a leading global provider of fishing tackle, today announced that it has acquired Hardy & Greys Limited, the well-known UK-based provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros.®, Hardy®, Greys® and Chub® brands.
  • Pure Fishing and ACA Partner to Introduce Collegiate Anglers Into the Fishing Industry
    August 12, 2012
    Pure Fishing® and the Association of Collegiate Anglers (ACA) have entered into a strategic partnership to identify college anglers looking to enter the fishing industry.