December

COLUMBIA, S.C. (December 1, 2011) - Pure Fishing, Inc., (a wholly-owned subsidiary of Jarden Corporation), a leading global provider of fishing tackle equipment and related products, today announced that it has acquired substantially all of the assets of Beyond Fishing and Sporting Goods (Pty) Ltd. (“Beyond Fishing”), a long-standing provider of fishing products in South Africa.

The acquisition, completed through a newly formed subsidiary, Jarden South Africa Proprietary Limited, trading as Pure Fishing South Africa, represents the company’s first direct venture into the African continent.

Beyond Fishing has been distributing Pure Fishing brands for over two years and has established a strong reputation as an outstanding provider of quality fishing tackle equipment to specialist fishing and outdoor sports retailers in Sub-Saharan Africa.

“We are delighted to be establishing a new African subsidiary and working with the Beyond Fishing team, who has been a valuable distributor in South Africa in recent years,” said John Doerr, CEO of Pure Fishing. “The South African market includes some of the most enthusiastic anglers in the world today and Pure Fishing has a wide range of specialist equipment to meet their needs. We will be working closely with dealers to ensure that we continue to expand the range of products specifically designed for this region going forward and deliver outstanding service to the African fishing tackle market.”

The new company will be based in the Johannesburg area and its fishing efforts will be lead by Graham Hills, as General Manager of Pure Fishing South Africa.

“I am excited by the opportunity to lead Pure Fishing’s expansion into the growing South African fishing tackle market,” said Hills. “Our team here is committed to establishing Pure Fishing as the leading provider of quality fishing tackle equipment to the southern Africa region. We have an aggressive growth plan for the coming years and now, as part of a global leading fishing tackle company, we are well placed to achieve this goal.”

Hills added, “We are delighted to be part of the Pure Fishing group and look forward to having access to its significant resources to provide the most compelling new products and best in class customer service. Please be assured that the same dedicated team will continue to serve the South African fishing tackle trade post-acquisition.”

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

PENN International Reel Brings in Giant 405.2-Pound Yellowfin

COLUMBIA, S.C. - Few world-fishing records have been as elusive as the yellowfin tuna, standing since 1977 – until now. Fishing on December 6th, Mike Livingston of Sunland, Calif., never thought it possible to hoist up a yellowfin that would potentially topple the previous 33-year old world record of 388 pounds, 12 ounces. However, Livingston caught a giant 405.2-pound giant yellowfin tuna, making good use of the PENN International 30SW, and threatening the 33-year old record.

“I got him on a sardine,” said Livingston, “and a 9/0 Owner Super Mutu hook. I used my PENN reel, which was a gift from a buddy and was blueprinted by Cal Sheets. I custom-wrapped the rod myself. It’s a five and a half-footer, a no-name. After all those years, since 1974, I’ve been out fishing on many boats, and I get this one on a no-name rod! My best yellowfin before was about a 100-pounder.”

“When he struck I had 26 pounds of drag pressure on the reel. I’ve never had a big one hooked before, so I listened when (crewman) Timmy DePhilippis said to put the lever all the way up to full drag. Boy, that took me to my toes! I used all that the reel had and my fingers.”

If the fish is accepted by the International Game Fish Association (IGFA) as an official record, it will be the all-time, all-tackle tuna for the yellowfin species. The International Game Fish Association approved the application for the record. Because it was caught in Mexico, the organization's records coordinator says it will take at least 90 days to proclaim it as a record.