Berkley Conservation Institute
The Berkley Conservation Institute (BCI) is part of Pure Fishing, a division of the Jarden Corporation. BCI was developed to support conservation and angler recruitment efforts. We cooperate with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. We collaborate to enhance populations of important sport fish and to introduce the next generation to the delight of angling and to teach them to lead the fight for conservation.