Our Story

Building the World’s Best Fishing Company, One Brand at a Time

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation.

History

1897

Shakespeare established

 

1937

Berkley established

1966

Pflueger becomes part of Shakespeare

 

1988

Berkley acquires Fenwick and becomes Outdoor Technologies Group

1976

Ugly Stik created

 

1995

Abu Garcia joins Outdoor Technologies Group

2004

AllStar joins Shakespeare

 

2000

Outdoor Technologies Group becomes Pure Fishing and acquires Mitchell, Johnson, and Spiderwire brands from Johnson Worldwide Associates

2005

JRC joins Shakespeare

 

2003

7Strand joins Pure Fishing

2007

PENN joins Shakespeare

 

2004

Stren joins Pure Fishing

Pure Fishing

Jarden Corporation brings Pure Fishing and Shakespeare together under the Pure Fishing name in 2007

2011

Sebile and Hodgman become part of Pure Fishing

2013

Hardy, Greys, and Chub join Pure Fishing

2014

Cutting Edge Lures joins Pure Fishing

Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.

 


Newell Brands

newell-brandsNewell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.